Scaling a Multi-Country Telecom Portal for Resellers & Enterprise Clients
A unified platform enabling resellers, wholesalers, and distributors to manage telecom products across countries with full autonomy.
I am the sole product designer working across business, product, and engineering — owning the full design process from discovery to handoff.
Dstny operates across a fragmented ecosystem of resellers, wholesalers, distributors, and end customers — each with different pricing models, product catalogs, commercial agreements, and country-specific constraints. The result was operational inefficiency, limited growth, and high support costs.
Complexity wasn't structured
The issue wasn't complexity itself, but the lack of scalable models to manage it.
Resellers needed autonomy
Users wanted to act independently without relying on support for every action.
Onboarding was the biggest bottleneck
Too many manual steps slowed down revenue generation for new partners.
The product wasn't enterprise-ready
It lacked the structure to support large-scale clients with 10k users or more.
Instead of designing isolated features, I focused on system-level transformation.
Standardization over customization
Introduced structured pricing plans to replace case-by-case configurations and eliminate setup ambiguity.
Multi-persona architecture
Designed a single platform adaptable to resellers, wholesalers, and end customers without duplicating flows.
Country-aware scalability
Pre-configured catalogs per country to reduce setup complexity across six European markets.
Self-service first
Shifted control from support teams to users through guided, autonomous flows.
A unified, scalable platform that empowers hundreds of reseller partners to operate independently across six European markets — without leaning on support.
- Supports multiple personas across the reseller hierarchy
- Standardizes pricing & operations at scale
- Enables full reseller autonomy
- Scales to enterprise-level clients (10k–20k users)
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